The mobile channel offers an abundance of opportunities to financial
services providers in relation to marketing and streamlining business
processes.
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Mobile banking – account notifications
such as balance updates, payment remainders and mini-statement
can be sent securely to your customer’s mobile via
SMS |
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Quick Quote – use the mobile internet
to enable customers, both current and new to obtain quotes
for insurance products and loans via their handset. A branded
mobile internet site can be sent direct to customers mobile
phones allowing them to obtain a quote whenever and wherever
they like. |
|
Text alerts – keep your customers
informed of loan, mortgage and credit card applications
via SMS updates. Being proactive with your messaging can
help manage the call flow into your call centres and branches. |
|
Mobile marketing – mobile proves
an effective tool to cross sell and up sell products to
new and existing customers. Using mobile in conjunction
with email, direct mail and press as part of an integrated
marketing campaign offers you an interactive means of communicating
with your customers. |
