Most newspapers and publications have been affected in some shape
or form with the decline of in-paper advertising. The emergence
of the mobile channel however, offers a whole new set of opportunities
for newspapers and publications to generate revenue.
Mobile opportunities
 |
Mobile internet - an increasing number
of publications offer consumers access to their content in
paper, on line and via mobile. Driving traffic to a mobile
site enables publications to introduce a new revenue stream
through mobile advertising. |
|
Competitions - text to win, reverse auctions,
lotteries offer a means of driving significant revenue streams
through Premium Rate SMS (PSMS) as well as building a significant
mobile database. |
|
Short code / keywords - enables advertisers
to bring their adverts to life through interaction with potential
consumers. It also offers publications the opportunity to
charge a premium for providing this service. Alternatively
it could be offered as an added value service to advertisers
used as an added value option. |
