The high street is a fiercely competitive place and retailers need
to consider every tool possible in order to stay one step ahead
of the competition. Mobile is the ideal tool because not only does
it offer direct communication with customers, it enables this communication
to take place whilst the customer is out and about.
Mobile Opportunities
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Mobile vouchers - barcoded vouchers sent
to your customers mobile phone are an ideal tool to drive
footfall and sales through your retail outlet. The barcoded
vouchers can be scanned using your existing EPOS systems and
sales tracked back allowing each campaign to be monitored. |
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Location Based Services (LBS) –
enables your customers to find the location of your retail
outlets via their mobile by simply send a text message or
key word to a short code mobile number e.g. text “STORE”
to 83344. Location Based Services identify the location
of the mobile device and automatically sends address and
contact number to the mobile handset. |
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Proximity Marketing – proximity
marketing through Bluetooth technology enables retailers to
pro-actively target customers within a radius of the retail
store. Marketing messages offering in-store discounts can
be sent via Bluetooth to attract customers in store. |
