The dreaded 'credit crunch' has meant travel industry has become even more competitive. In order to survive travel businesses need to reduce their business process costs, improve customer retention, reach out and truly engage potential customers and gain that all important competitive advantage. All of this can be achieved through embracing and utilising the mobile channel.
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Customer
acquisition >>
Improve your response rates and reduce costs of your marketing
activities through creating highly engaging, integrated
mobile marketing campaigns, taking customers on interactive
journeys of discovery through mobile websites, personalised
messaging campaigns and multimedia. |
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Up
selling/ cross selling >>
Schedule timely messages to customers reminding them to
book travel insurance or car rental, providing a cost effective
methods of cross-selling / up- selling additional services |
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Reminders
>>
Remind customers cost effectively and instantly that payment
is required for example instead of using call centres that
can struggle to get hold of the customer or using an expensive
postal method which may get thrown away and not opened!. |
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Booking
Confirmations >>
Send confirmation of bookings to customer’s mobiles
instead of through e-mail or post. It will significantly
reduce costs and is much more convenient for the customer
as they do not have to remember to print out e-mails or
bring confirmation with them as they will always have their
mobile on them! |
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