“Interact with your customers in new and innovative ways”

 

Picture recognition technology can literally bring pictures to life through the use of a mobile camera phone. It is an emerging form of mobile marketing that for part of your overall mobile marketing campaign. By pointing their camera phone at different areas of a picture consumers can receive specified responses through mobile internet links enabling brands to interact directly with consumers.

Off-line to on-line interaction

Image zooming enables consumers to interact by pointing mobile camera at different parts of the picture to receive specified responses

Delivers tailored information or enables competitions or mobile links

The same creative can run in multiple locations/channels with the ability to individually track the response data from each

All end user needs is a camera phone

Uses standard & familiar phone features.